Call to Action (edit title)

Timothy Gray approved Timothy Gray’s request to change the contributors of Call to Action Thursday, November 12 2009.

• Edited a contributor: Jeffrey Eisenberg: (Primary NoneAuthor)
• Edited a contributor: Lisa T. Davis: (Primary NoneAuthor)

Timothy Gray approved Timothy Gray’s request to change the title of Call to Action Thursday, November 12 2009.

Timothy Gray edited the contributors of Call to Action Thursday, November 12 2009.

• Edited a contributor: Jeffrey Eisenberg: (Primary NoneAuthor)
• Edited a contributor: Lisa T. Davis: (Primary NoneAuthor)

Timothy Gray changed the title of Call to Action Thursday, November 12 2009.

Shelfari edited the description of Call to Action Saturday, August 1 2009.

• Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Shelfari edited the contributors of Call to Action Tuesday, July 21 2009.

• reordered the contributors.
• 1 : Bryan Eisenberg:
• 2 : Jeffrey Eisenberg:
• 3 : Lisa T. Davis:

Shelfari edited the contributors of Call to Action Tuesday, July 21 2009.

• Edited a contributor: Jeffrey Eisenberg: (Primary AuthorNone)
• Edited a contributor: Lisa T. Davis: (Primary AuthorNone)

Shelfari edited the contributors of Call to Action Friday, July 17 2009.

• Added a contributor: Bryan Eisenberg: (Primary Author)
• Added a contributor: Jeffrey Eisenberg: (Primary Author)
• Added a contributor: Lisa T. Davis: (Primary Author)

Shelfari edited the first sentence of Call to Action Friday, July 17 2009.

• Years ago, the famous marketing theorist Theodore Levitt pointed out to the rail barons that they were in the transportation business, not just railroading.