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Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your... read more
First Sentence
Years ago, the famous marketing theorist Theodore Levitt pointed out to the rail barons that they were in the transportation business, not just railroading.
Table of Contents
Authors & Contributors
- Bryan Eisenberg (Author)
- Jeffrey Eisenberg (Author)
Other Contributors:
- Lisa T. Davis (Author)
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