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The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters,  The Fundamentals... read more

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First Sentence edit see section history

El management de diseño hace referencia a la gestión con éxito de las personas y los proyectos, procesos y procedimientos que se halla detrás de los productos, servicios, experiencias y entornos que forman parte de la vida diaria de las personas

Table of Contents edit see section history

1. Contexto del diseño
2. Visión general del diseño
3. Visión general del management
4. Contabilidad y finanzas
5. Marketing y comunicación de marca
6. Diseño e innovación

Authors & Contributors edit see section history

  1. Kathryn Best (Author)

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