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Meaning in everyday thought and language is constructed at lightning speed. We are not conscious of the staggering complexity of the cognitive operations that drive our simplest behavior. This book reveals the creativity that underlies our effortless use of language in everyday life, when we... read more

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This book explores a simple idea: that mappings between domains are at the heart of the unique human cognitive faculty of producing, transferring, and processing meaning.

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  1. Gilles Fauconnier (Author)

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