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Description edit
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two main schools: seeing communication as the... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
Shannon and Weaver's Mathematical Theory of Communication (1949; Weaver, 1949b) is widely accepted as one of the main seeds out of which Communication Studies has grown.
Authors & Contributors edit
- John Fiske (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 001.51
Subjects edit
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