Garfield says he's unable to walk past a sign until he has identified the typeface. Now, neither can we.' --Monocle 'A fascinating and quirky new book' --Nigel Farndale, Sunday Telegraph
Documents the history of typefaces from the early days of Gutenberg to the modern applications of digital fonts, tracing the impact of font usage in business and pop culture while explaining what favorite fonts reveal about personality.
“Although long treated as a single character of glyph, the ampersand is actually two letters combined - the e and the t of the Latin 'et' (the word ampersand is a conflation of 'et, per se and'). It is the result of scribes working fast: its first use is usually credited to a shorthand writing method proposed by Marcus Tiro in 63 B.C”
“There is another rare feature that places his books among the remnants of a type museum - the setting of a catchword at the bottom of the right-hand page. This is a preview of the first word on the next page, an aid intended to smooth the flow when books are read aloud. 'It's an embellishment,' Pearson says, 'but it shows care. It reaffirms the tradition of the book as a valuable and desirable object”
“He <Sebastian Carter> illustrated his talk <the Beatrice Warde Memorial Lecture at the St. Bride Institute> with some items that were 'pretty cruddy', and suggested that these too had a place in our world. 'I would not want to live in a world of exclusively good design at the bus-ticket level,' he said”
“The Interrobang is not a font - just a single character. Yet it is so powerful a symbol, and such a flawed and original concept, that it deserves a place alongside the most adventurous typographic innovations of the last century. It is an exclamation mark and a question mark combined, a ligature looping the curve of the interrogation with the downward force of the expletive (which compositors and printers have traditionally called a bang). When they meld, they need only one round point at their base”
“But the Interrobang - you're kidding right ?! The Interrobang is truly the Esperanto of fonts”
“Yet despite its current usage, the @ is not a product of the digital age, and may be almost as old as the ampersand. It had been associated with trade for many centuries, known as an *amphora* or jar, a unit of measurement. Most countries have their own term for it, often linked to food (in Hebrew it is *shtrudl*, meaning strudel, in Czech it is *zavinac* or rollmop herring) or to cute animals (*Affenschwanz* or monkey's tail in German, *snabel-a* meaning "the letter a, with a trunk," in Danish, *sobaka* or dog in Russian,), or both (*escargot* in French).”
“The truly perfect pangram would contain all the letters of the alphabet in the right order, but the only thing that achieves that is the alphabet. There are phrases that use fewer characters, but they are not as catchy. And this is not for want of trying. Here are two of the shortest: 'Quick wafting zephyrs vex bold Jim.' 'Sphinx of black quartz judge my vow.'”
“For decades one word has usually sufficed: *Hamburgers* or *Hamburgerfont*. This successfully shoed off the characters of a new typeface that would most distinguish it from its competitors: the h, g and e have always expressed their own individuality”
“These days, digitization enables us to view the copies <of the Gutenberg Bible> online without the need for a trip to the Euston Road, although to do so would be to deny oneself one of the great pleasures in life. The first book ever printed in Europe - heavy, luxurious, pungent and creaky - does not read particularly well on an iPhone.”
“...the book typographer's job was building a window between the reader inside a room and that landscape which is the author's words. He may put up a stained glass window of marvelous beauty, but a failure as a window; that is he may use some rich superb type like text gothic that is something to be look at, not through.”Beatrice Warde
“Ironically, the first full Baskerville biography published by CUP in 1907 was printed in Caslon”
“In 1979 the New York Times reported that in many {New York Subway} stations, the signs are so confusing that one is tempted to wish they were not there at all - a wish that is, in fact, granted in numerous stations and on all too many of the subway cars themselves.”
Introduction Love Letters
1 We don't serve your type
2 Capital Offence
Gill Sans
3 Legibility vs Readability
Albertus
4 Can a font make me popular
Futura v Verdana
5 The Hands of Unlettered Men
Doves
6 The Ampersand's Final Twist
7 Baskerville is Dead (Long Live Baskerville)
Mrs Eaves & Mr Eaves
8 Tunnel Visions
9 What is it about the Swiss?
Frutiger
10 Road Akzidenz
11 DIY
12 What the Font?
13 Can a font be German, or Jewish?
Futura
14 American Scottish
Moderns, Egyptians and Fat Faces
15 Gotham is Go
16 Pirates and Clones
Optima
17 The Clamour from the Past
Sabon
18 Breaking the Rules
The Interrobang
19 The Serif of Liverpool
Vendome
20 Fox, Gloves
21 The Worst Fonts in the World
22 Just My Type
Preceded by The Night Circus, and followed by Reamde.
Nothing for anyone to be offended by, but might be above the reading level of younger readers.
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