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Description edit
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their... read more
Ridiculously Simplified Synopsis edit
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First Sentence edit
The role and valuation of brands has recently become a controversial issue.
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 659.1
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