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A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and technology issues. Up-to-date coverage includes ethics, managing the salesperson in an... read more

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Authors & Contributors edit see section history

  1. Robert E. Hite (Author)

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Original Language: English
Publisher: South-Western College Pub
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Publication Date: 1998
ISBN: 031406432X
Page Count: 608

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