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In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people--facing the same economic circumstances--would make different choices.... read more

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This book is in Behavioral Economics Reading List. (community list)

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  1. George A. Akerlof (Author)
  2. Rachel E. Kranton (Author)

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