Books

Welcome to the beta version of Shelfari’s new Book Detail pages!

These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.

see page history

Description

We all can learn from past mistakes... It's just more fun when they're not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today's most notable marketing mistakes and successes. With the Tenth... read more

Ridiculously Simplified Synopsis

Write a ridiculously simplified synopsis.

First Sentence

At this writing, Marketing Mistakes has passed its twenty-fifth anniversary.

Authors & Contributors

  1. Robert F. Hartley (Author)
 

Books with Additional Background Information

List the books that contain additional information about this book.

Books That Influenced This Book

List the books that influenced this book.


If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.

Advertisement