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Description
Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six... read more
First Sentence
In a competitive environment that is global, intense, and dynamic, the development of new products and processes increasingly is a focal point of competition.
Table of Contents
Authors & Contributors
- Steven C. Wheelwright (Author)
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