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This Business of Music Marketing and Promotion, Revised and Updated Edition
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This Business of Music Marketing and Promotion, Revised and Updated Edition (edit title/settings)

by Tad Lathrop (Author) (edit contributors)

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Description edit see section history

The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and... read more

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First Sentence edit see section history

Welcome to the world of selling sound-a demanding, complex, and at times mercurial (not to mention exciting) area of the entertainment industry.

Authors & Contributors edit see section history

  1. Tad Lathrop (Author)

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