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Description
The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and... read more
First Sentence
Welcome to the world of selling sound-a demanding, complex, and at times mercurial (not to mention exciting) area of the entertainment industry.
Table of Contents
Authors & Contributors
- Tad Lathrop (Author)
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