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Liked It “I read this book during a spring break vacation. I haven't stopped recommending it. The story of Jet Blue and what it takes to start an airline is a great story and compelling read. Regardless of your airline affiliation, this is illuminating. Read this book - you'll learn a great deal. Even...” see full review » see other reviews » |
Didn’t Like It “Very Boring - had a very difficult finishing it.” see full review » see other reviews » |
Newest Reviews
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“Very Boring - had a very difficult finishing it.”
Marti K wrote this review Tuesday, July 1 2008. ( reply | permalink ) Was this review helpful? Yes | No“I read this book during a spring break vacation. I haven't stopped recommending it. The story of Jet Blue and what it takes to start an airline is a great story and compelling read. Regardless of your airline affiliation, this is illuminating. Read this book - you'll learn a great deal. Even though some of the bloom has has turned on Jet Blue (since the famous snow storm episode), it is still amazing that they are as successful as they are.”
Daniel M wrote this review Sunday, June 29 2008. ( reply | permalink ) Was this review helpful? Yes | No
“An interesting inside look in the rise and rise of Jet Blue - one of the most commercially succesful airlines in the mordern era. More so as we see a lot of other airlines struggling in existence and potential chapter XI targets. Great Read”
Anand S wrote this review Monday, May 5 2008. ( reply | permalink ) Was this review helpful? Yes | No
“Disruption, marketing, fun, customer centric, innovative. What is there to dislike about JetBlue. This book is an easy and fun read into the creating of JetBlue.”
Bill H wrote this review Thursday, May 1 2008. ( reply | permalink ) Was this review helpful? Yes | No“As a consumer, I feel that I've become accustomed, if not entirely entitled, to new, cutting-edge products and a wide selection of choices. I know what I want to pay for it. I have to pay something other than expected, I expect to know why. Blue Streak provides a behind-the-scenes look at jetBlue, how it came to be, and how it stays in the air. It's an easy read and it's always good to have an understanding of how a new product enters a saturated market and makes all the difference.”
Jonathan wrote this review Wednesday, October 31 2007. ( reply | permalink ) Was this review helpful? Yes | No
“Though not an official history, this book is as close to the real Jet Blue at it gets. I wouldnt call it a great management book. It is more of a story of how Jet blue was built. An interesting read and gives a sneak view into world of airlines. It isn't technical and doesnt contain too much data. It is not for a practising Airlines manager. It is for the common person who would want to know what goes into making an airline successful. As a practising manager (though from a non airline industry) I would have liked to see more data, analysis etc. But that would have made the book uninteresting for the lay man. Overall, if you like the airline industry (I do), then this book is really good for a one time read.”
Panks... wrote this review Wednesday, September 12 2007. ( reply | permalink ) Was this review helpful? Yes | No
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