Dealing with Darwin: How Great Companies... by Geoffrey A. Moore - Shelfari

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Description

Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm , he identified and... read more

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The economic argument in favor of innovation focuses on pricing power.

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Geoffrey A. Moore (Author)

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