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Description edit
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
- Amos Tversky: Add a description of this character.
- S. S. Stevens
- Allais
- Paul Slovic
- Daniel Kahneman
- Sarah Lichtenstein
- Richard Thaler
- Neale
- Welch
- Simon
- Jack
- Solnick
- Barbara
- Morrissey
- Hirst
- Linda
- Fechner
- Hoffman
- Helson
- Fisher
- Neumann
- Ward Edwards
- Frank
- Johnson
- Dan Ariely
- Shafir
- Colin Camerer
- Asch
- Graham
- Liebeck
- Jane
- George Loewenstein
- Einstein
- Siegelman
- Joan
- Knetsch
- Ruth
- Plott
- Drazen Prelec
- Wilson
Authors & Contributors edit
- William Poundstone (Author)
First Edition edit
Original Language: Add the language.
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: Add the publication date.
ISBN: 080909469x
Page Count: 352
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: Add the publication date.
ISBN: 080909469x
Page Count: 352
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 338.52
Subjects edit
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