Rethinking the Sales Force: Redefining Selling... by John DeVincentis - Shelfari

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Description

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means... read more

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Neil Rackham (Author)

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