Being Direct: Making Advertising Pay by Lester Wunderman - Shelfari

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Description

Lester Wunderman is an advertising legend, the pioneering father of direct marketing, to whom we owe the ubiquity of the American Express card, the creation of the Columbia Record Club, and the high profile of L.L. Bean. The visionary marketing techniques Wunderman conceived and perfected... read more

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Lester Wunderman (Author)

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