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Description edit
In today's rapidly shifting marketplace, brand loyalty has subsided and the consumer-of-the-moment rules. To successfully compete for customers' wallet share, you must connect with them, understand their buying habits, and anticipate their every move. In Why Customers Do What They... read more
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Authors & Contributors edit
- Marshal Cohen (Author)
First Edition edit
Original Language: English
Publisher: McGraw-Hill
Country: Add the country of publication.
Publication Date: 2006
ISBN: 0071460365
Page Count: 240
Publisher: McGraw-Hill
Country: Add the country of publication.
Publication Date: 2006
ISBN: 0071460365
Page Count: 240
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8342
Subjects edit
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