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Selected as one of Library Journal's Best Business Books for 2007 Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine. It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to... read more

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  1. Lois Kelly (Author)

First Edition edit see section history

Original Language: English
Publisher: AMACOM/American Management Association
Country: Add the country of publication.
Publication Date: 2007
ISBN: 0814473830
Page Count: 240

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