The Anatomy of Buzz: How to Create Word of Mouth Marketing (edit title)

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Liked It Rated 4 stars “I recently re-read this because I didn't have anything else with me. My good fortune.” see full review » see other reviews »

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  • Rated 4 stars

  “I recently re-read this because I didn't have anything else with me. My good fortune.”

  Wendy K wrote this review Monday, September 21 2009. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 5 stars

  “Most practical and useful book I've found on the subject of how ideas spread through groups of people. Useful both for marketers and PR people, but written with viral/word of mouth marketing as the main idea. ”

  CT wrote this review Sunday, January 6 2008. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 3 stars

  “good content... reads like a text book”

  Michael K wrote this review Saturday, October 13 2007. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 4 stars

  “Good book!”

  ray3c wrote this review Thursday, February 14 2008. ( reply | permalink ) Was this review helpful? Yes | No