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The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving... read more

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First Sentence edit see section history

I first witnessed how buzz travels years ago.

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This book is in Joel On Software Reading List. (community list)

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  1. Emanuel Rosen (Author)

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