Handbook of Public Relations (edit title)

Shelfari edited the description of Handbook of Public Relations Wednesday, August 5 2009.

• The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Shelfari edited the first sentence of Handbook of Public Relations Friday, July 17 2009.

• Section 1 of the handbook addresses the very broad question: What is public relations-how do we define the discipline?