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Description
This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related... read more
First Sentence
One of the more pragmatic or practical areas of public relations concerns something that most public relations practitioners seem to fear most: research.
Table of Contents
Authors & Contributors
- Don W. Stacks (Author)
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