Not much work experience? Let your personal brand work for you. As a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job... read more
Your Job Search — How Are YOU™ Like Shampoo?
1.The Power of Brands
Step 1: Define It
2.Defining Your Personal Brand
3.Element #1: Audience
4.Element #2: Need
5.Element #3: Comparison
6.Element #4: Unique Strengths
7.Element #5: Reasons Why
8.Element #6: Brand Character 1
9.Pulling It All Together
Step 2: Communicate It
10.Taking YOU™ on Interviews
11.Launching Your College Graduate Personal Brand
12.Activity #1: Actions
13.Activity #2: Reactions
14.Activity #3: Look
15.Activity #4: Sound
16.Activity #5: Thoughts
17.Your Complete College Graduate Personal Brand Marketing Plan
Step 3: Avoid Damaging It
18.College Graduate Personal Brand BustersR
19.Quiz: The Top 20 College Graduate Personal Brand BustersR
20.Assuring Long-Term Success
Appendix A: Great Interview Questions for YOU™
Appendix B: Personality Profiles and Tests
Suggested Books
About the Author
Acknowledgments
Contact Information
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