Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them (edit title/settings)

by Michael J. Silverstein, Neil Fiske, John Butman (?) (edit contributors)

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Trading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In... read more

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Dewey: 380

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Books › Business & Investing › Marketing & Sales › Marketing
Books › Business & Investing › Economics › Macroeconomics
Books › Reference › Consumer Guides

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