A Framework for Marketing Management by Philip Kotler, Philip Kotler

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Philip Kotler (Author)
Philip Kotler (Author)

First Edition edit see section history

Original Language: English
Publisher: Prentice Hall
Country: USA
Publication Date: 2003
ISBN: 0131001175
Page Count: 363

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Dewey: 658.8

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Books › Business & Investing › Marketing & Sales › Marketing

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A Framework for Marketing Management (2003) (edit title/settings)

by Philip Kotler (Author), Philip Kotler (Author) (edit contributors)