"Adam Penenberg's lively book opens a window to all of our futures..." --Ken Auletta, author of Googled: The End of the World as We Know It "If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest... read more
Prologue- AN INSANELY VIRAL SCHEME: How the Guys from Hot or Not Rode a Simple Idea to a Fortune
Introduction- VIRAL PRESIDENT: Positive Feedback Loop, Spreadable Concepts, and the Three Categories of Viral Expansion Loops
Part I- VIRAL BUSINESS:
TUPPERWARE AND PONZI SCHEMES- the Original Viral Models: Party Plans, Referral Networks, and Sizzlemanship
THE FIRST ONLINE VIRAL EXPANSION LOOP- Mosaic, Netscape, Network Effects, and the Spark that Touched Off the Internet Boom
THE SPREADABLE PRODUCT AS NEW BUSINESS PARADIGM: Vital Plain, Ning's Double Viral Loop, Your Digital Self, and Crushing Crushlink
Part II- VIRAL MARKETING:
THE PERPETUAL VIRAL ADVERTISEMENT- Viral Tag: P.S. I Love You. Get Your Free Email at Hotmail.
WHEN THE AUDIENCE DECIDES WHAT'S GOOD- Collective Curation; Boom, Bust, and Beyond, and the Viral Reality Show of Your Life
VIRAL VIDEO AS MARKETING STRATEGY (Psst. Pass It On ...)- Letting Go of Your Brand, Joke Cycles, and Not Acting Like Some Guy in His Mid-40's Trying to Be a Hipster
Part III- VIRAL NETWORKS
eBay AND THE VIRAL GROWTH CONUNDRUM- Faster, Pussycat. Scale! Scale! Scale!
PayPal: THE FIRST STACKABLE NETWORK- Viral Synergy, Greedy Inducements, Scalable Fraud, and the Battle of the Network All Stars
Flickr,YouTube, MySpace- Spreadable Spreadables, Stackable Stackables, and the Point of Nondisplacement
TWEAKING THE VIRAL COEFFICIENT- Bebo, Patterns in Virality, and Critical Mass
VIRAL CLUSTERS- Facebook, the Social Graph, and Thingmajigs
THE SEARCH FOR A NEW AD UNIT- Death to the Traditional Banner Advertisement, the Arms Race Between Marketers and Consumers, and Time (Not Clicks)
The Viral Loop Company Index
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