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Description edit
"Adam Penenberg's lively book opens a window to all of our futures..." --Ken Auletta, author of Googled: The End of the World as We Know It "If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
- Bhatia: Add a description of this character.
- Marc Andreessen
- Levchin
- Smith
- Clark
- Crumley
- Jurvetson
- Hoffman
- Zuckerberg
- Ning
- Dewolfe
- Omidyar
- Draper
- Anderson
- Bianchini
- Thiel
- Bebo
- Tupper
- Bina
- Tokuda
- Webb
- Sayama
- Wise
- Lee
- Musk
- Thefacebook
- Bill Gates
- Tseng
- Birch
- Pincus
- Whitman
- Harris
Setting & Locations edit
- United States
- Hollywood
- Palm
- Silicon Valley
- New York
- Stanford
- San Francisco
- California
- India
- Australia
- Florida
First Sentence edit
Two Heinekens into a lazy Tuesday afternoon, James Hong, a twenty-seven-year-old dot-com refugee from Mountain View, California, was listening to his roommate, Jim Young, a Berkeley graduate student in electrical engineering, wax on about a woman he had spotted at a party the previous weekend.
Table of Contents edit
Prologue- AN INSANELY VIRAL SCHEME: How the Guys from Hot or Not Rode a Simple Idea to a Fortune
Introduction- VIRAL PRESIDENT: Positive Feedback Loop, Spreadable Concepts, and the Three Categories of Viral Expansion Loops
Part I- VIRAL BUSINESS:
TUPPERWARE AND PONZI SCHEMES- the Original Viral Models: Party Plans, Referral Networks, and Sizzlemanship
THE FIRST ONLINE VIRAL EXPANSION LOOP- Mosaic, Netscape, Network Effects, and the Spark that Touched Off the Internet Boom
THE SPREADABLE PRODUCT AS NEW BUSINESS PARADIGM: Vital Plain, Ning's Double Viral Loop, Your Digital Self, and Crushing Crushlink
Part II- VIRAL MARKETING:
THE PERPETUAL VIRAL ADVERTISEMENT- Viral Tag: P.S. I Love You. Get Your Free Email at Hotmail.
WHEN THE AUDIENCE DECIDES WHAT'S GOOD- Collective Curation; Boom, Bust, and Beyond, and the Viral Reality Show of Your Life
VIRAL VIDEO AS MARKETING STRATEGY (Psst. Pass It On ...)- Letting Go of Your Brand, Joke Cycles, and Not Acting Like Some Guy in His Mid-40's Trying to Be a Hipster
Part III- VIRAL NETWORKS
eBay AND THE VIRAL GROWTH CONUNDRUM- Faster, Pussycat. Scale! Scale! Scale!
PayPal: THE FIRST STACKABLE NETWORK- Viral Synergy, Greedy Inducements, Scalable Fraud, and the Battle of the Network All Stars
Flickr,YouTube, MySpace- Spreadable Spreadables, Stackable Stackables, and the Point of Nondisplacement
TWEAKING THE VIRAL COEFFICIENT- Bebo, Patterns in Virality, and Critical Mass
VIRAL CLUSTERS- Facebook, the Social Graph, and Thingmajigs
THE SEARCH FOR A NEW AD UNIT- Death to the Traditional Banner Advertisement, the Arms Race Between Marketers and Consumers, and Time (Not Clicks)
Epilogue
The Viral Loop Company Index
Acknowledgments
Notes
Index
Awards edit
- Audie Award (2010: Business and Educational)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 303.4833
Subjects edit
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