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Now in paperback, Joseph Nye's "indispensable" guide to reshaping America's role in the world ( Publishers Weekly ) Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or... read more

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First Sentence edit see section history

MORE THAN FOUR CENTURIES AGO, Niccolo Machiavelli advised princes in Italy that it was more important to be feared than to be loved.

Authors & Contributors edit see section history

  1. Joseph S. Nye, Jr. (Author)

First Edition edit see section history

Original Language: English
Publisher: Public Affairs
Country: USA
Publication Date: 2004
ISBN: 1586482254
Page Count: 208

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