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Description edit
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
Something strange is happening.
Table of Contents edit
1. Introduction:
What Is Social Media Marketing?
Big Brands and Social Media
Small Business and Social Media
Social Media and You
2. Blogging:
Introduction
History
Protocol
Platforms
Content Strategies
Building an Audience
Takeaway Tips
3. Twitter and Microblogging:
Introduction
History
Protocol
Clients
Takeaway Tips
4. Social Networking:
Introduction
History
Protocol
Facebook
LinkedIn
MySpace
Takeaway Tips
5. Media Sharing:
Introduction
History
Protocol
YouTube
Flickr
SlideShare
Takeaway Tips
6. Social News and Bookmarking:
Introduction
History
Protocol
Digg
Reddit
StumbleUpon
Delicious
Niche Sites
Takeaway Tips
7. Ratings and Reviews:
Introduction
History
Protocol
Yelp
Other Sites
Takeaway Tips
8. Forums:
Introduction
History
Protocol
Research
Engaging
Takeaway Tips
9. Virtual Worlds:
Introduction
History
Second Life
Takeaway Tips
10. Strategy, Tactics, and Practice:
Introduction
Monitoring
Research
Campaigns Versus Ongoing Strategy
Integration
Calls to Action
Takeaway Tips
11. Measurement:
Introduction
Metrics
Goal Setting
Software
Takeaway Tips
Acknowledgments
Index
Authors & Contributors edit
- Dan Zarrella (Author)
First Edition edit
Original Language: English
Publisher: O'Reilly Media
Country: Add the country of publication.
Publication Date: 2009
ISBN: Add the ISBN.
Page Count: 242
Publisher: O'Reilly Media
Country: Add the country of publication.
Publication Date: 2009
ISBN: Add the ISBN.
Page Count: 242
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.872
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