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First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
 

First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

by Darren Rovell

Published to coincide with the 40th anniversary of Gatorade's invention, First in Thirst chronicles the rise of the sports drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies.
Gatorade's history spans the nutrition and fitness fads as well as the rise of celebrity endorsers and designer advertising. Rovell has... (more)

Top tags: business (all tags)

Editions

Displaying 3 editions

  • First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    Hardcover, 256 pages. Published 2005 by AMACOM.

    ISBN: 0814472990

  • First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    Paperback, 256 pages. Published 2005 by AMACOM.

    ISBN: 0814410952

  • First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural PhenomenonFirst in Thirst: How Gatorade Turned the Science of Sweat into a Cultural PhenomenonDarren Rovell

    First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon

    Hardcover. Published 2006 by Amacom Books.

    ISBN: unknown

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