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Description edit
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This new book is the first CRM handbook written by the definitive thought leaders in the field of CRM and is edited by best-selling author Don Peppers and... read more
Ridiculously Simplified Synopsis edit
Authors & Contributors edit
- Don Peppers (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.812
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