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The One to One B2B: Customer Relationship Management Strategies for the Real Economy (One to One) (edit title/settings)

by Don Peppers (Author) (edit contributors)

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Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy would be fragile. One false move, even the slightest slip and--boom!--everything around you could... read more

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In our first book, The One to One Future, we described a "future world" in which businesses would use interactive technologies and computer databases to compete for one customer at a time, constantly trying to strengthen their relationships with their most valuable customers.

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  1. Don Peppers (Author)

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Popular Tags
  1. business
  2. communication
  3. crm
  4. culture
  5. customer
  6. management
  7. strategy
  8. technology 

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