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Description edit
Hello Kitty is Japan's brilliant answer to Disney's Mickey Mouse phenomenon in the U.S. This book explains how Sanrio, the company behind Hello Kitty, turned a cute cartoon cat into a multi-billion dollar global commodity. Hello Kitty merchandise helped Sanrio generate nearly $1 billion in... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
First time visitors to Japan are, in many ways, all alike, whether they come from the U.S., Germany or China.
Authors & Contributors edit
- Ken Belson (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 659.1
Subjects edit
- Books › Business & Investing › Management & Leadership › Industrial
- Books › Business & Investing › Marketing & Sales › Marketing
- Books › History › Asia › Japan
- Books › Business & Investing › Biography & History › Company Profiles
- Books › Business & Investing › Popular Economics
- Books › Business & Investing › International
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