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Description
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of... read more
First Sentence
Ever get the feeling that people-even people who know you (or should know you) very well-just don't "get" you?
Table of Contents
Authors & Contributors
- David McNally (Author)
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