Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of... read more
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick... read more (warning: may contain spoilers)
“"Catch from the relics of ancient oratory those unresisted powers, which mould the mind of man to the will of the speaker, and yield the guidance of the nation to the dominion of the voice"”John Quincy Adams
“"Truth springs from argument among friends"”David Hume
“"Aphrodite spoke and loosened from her bosom the embroidered girdle of many colors into which all her allurements were fashioned. In it was love and in it desire and in it blandishing persuasion which steals the mind even of the wise"”Homer
“" You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his"”Kenneth Burke
“The orator may lead his hearers which way he list, and draw them to what affection he will; he may make them to be angry, to be pleased, to laugh, to weepe, and lament; to love to abhorre, and to loath”Henry Peacham
“" A fool may talk, but a wise man speaks"”Ben Jonson
“" I know what I believe, I will continue to articulate what I believe and what I believe--I believe what I believe is right"”Former President George W. Bush
Blame = Past Values = Present Choice = FutureHighlighted by 212 Kindle customers
Stimulate your audience’s emotions. Change its opinion. Get it to act.Highlighted by 211 Kindle customers
The basic difference between an argument and a fight: an argument, done skillfully, gets people to want to do what you want. You fight to win; you argue to achieve agreement.Highlighted by 185 Kindle customers
Argument’s Rule Number One: Never debate the undebatable. Instead, focus on your goals.Highlighted by 171 Kindle customers
Present-tense (demonstrative) rhetoric tends to finish with people bonding or separating. Past-tense (forensic) rhetoric threatens punishment. Future-tense (deliberative) argument promises a payoff. You can see why Aristotle dedicated the rhetoric of decision making to the future.Highlighted by 170 Kindle customers
You succeed in an argument when you persuade your audience. You win a fight when you dominate the enemy.Highlighted by 166 Kindle customers
Aristotle’s three traits of credible leadership: virtue, disinterest, and practical wisdom.Highlighted by 164 Kindle customers
Virtue—the audience believes you share their values Practical wisdom, or street smarts—you appear to know the right thing to do on every occasion Selflessness, or disinterest—the audience’s interest seems to be your sole concernHighlighted by 145 Kindle customers
According to Aristotle, all issues boil down to just three (the Greeks were crazy about that number): Blame Values ChoiceHighlighted by 135 Kindle customers
If you want to make a joint decision, you need to focus on the future. This is the tense that Aristotle saved for his favorite rhetoric. He called it “deliberative,” because it argues about choices and helps us decide how to meet our mutual goals. Deliberative argument’s chief topic is “the advantageous,” according to Aristotle. This is the most pragmatic kind of rhetoric. It skips right and wrong, good and bad, in favor of expedience.Highlighted by 132 Kindle customers
CONTENTS
PREFACE..........................................................xiii
INTRODUCTION
1. Open Your Eyes.."The Invisible Argument"...................3
OFFENSE
2. Set Your Goals..."Cicero's Lightbulb"..........................15
3. Control the Tense..."Orphan Annie's Law"....................27
4. Soften Them Up..." Chharacter, Logic, Emotion".............38
5. Get Them to Like You..." Eminem's Rules of Decorum"........46
6. Make Them Listen..."The Lincoln Gambit".......................56
7. Show Leadership..." The Belushi Paradigm".....................66
8. Win Their Trust..."Quintilian's Useful Doubt".....................72
9. Control the Mood..."The Aquinas Maneuver......................79
10. Turn the Volume Down..."The Scientist's Lie".....................91
11. Gain the High Ground..."Aristotl's Favorite Topic"................98
12. Persuade on Your Terms..."What "is" is"..........................108
13. Control the Argument..."Homer Simpsons Canons of Logic.....121
Defense
14. Spot Fallacies..."The Seven Deadly Logical Sins"...................137
15. Call a Foul..."Nixon's Trick"............................................155
16. Know Whom to Trust..."Persuasion Detectors".....................171
17. Find the Sweet Spot..."More Persuasion Detectors"................181
ADVANCE DEFENSE
18. Speak Your Audience's Language..."The Rhetorical Ape"..........191
19. Make Them Identify wwith Your Choice..."The Mother-In-Law Ruse"...200
20. Get Instant Cleverness "Monty Python's Treasury of Wit"................208
21. Seize the Occasion..."Stalin's Timing Secret"...............................226
22. Use the Right Medium..."The Jumbotron Blunder..........................237
ADVANCED AGREEMENT
23. Give a Persuasive Talk..."The Oldest Invention"...........................247
24. Use the Right Tools..."The Brad Pitt Factor"................................260
25. Run an Agreeable Country..."Rhetoric's Revival...........................273
APPENDICES
I. THE TOOLS.........................................................................287
II. GLOSSARY.........................................................................297
III. CHRONOLOGY...................................................................303
IV. FURTHER READING.............................................................307
ACKNOWLEDGMENTS................................................................309
INDEX..................................................................................311
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