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Thank You for Arguing (2007) (edit title/settings)

What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

by Jay Heinrichs (Author), Rick Horgan (Editor), Julian Pavia (Technical Editor), Cynthia Cannell (Other), Kyle Kolker (Cover Artist), Abigail Seymour (Photographer) (edit contributors)

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Description edit see section history

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of... read more

Summary edit see section history

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick... read more (warning: may contain spoilers)

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' us of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

THE EDDIE HASKELL PLOY
EMINEM'S RULES OF DECORUM
THE BELUSH PARADIGM
STALIN'S TIMING SECRET
THE YODA TECHNIQUE

Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Characters/People edit see section history

  • Aristotle: Full name Ἀριστοτέλης, Aristotélēs Born 384 BCStageira, Chalcidice Died 322 BC (age 61 or 62)Euboea Era Ancient philosophy Region Western philosophy School Peripatetic schoolAristotelianism Main interests Physics, Metaphysics, Poetry, Theatre, Music, Rhetoric, Politics, Government, Ethics, Biology, Zoology Notable ideas Golden mean, Reason, Logic, Passion
  • Marcus Tullius Cicero: Marcus Tullius Cicero Born January 3, 106 BCArpinum, Italy Died December 7, 43 BC (aged 63)Formia, Italy Occupation Politician, lawyer, orator and philosopher Nationality Ancient Roman Subjects politics, law, philosophy, oratory Literary movement Golden Age Latin Notable work(s) Politics: In Verrem, Catiline Orations, PhilippicsPhilosophy: De Inventione
  • Dorothea of Alexandria: Saint Dorothea of Alexandria (died ca. 320) is venerated as a virgin martyr. Her legend states that she was courted by the Emperor Maximinus. She rejected his suit in favor of her adherence to Christianity and her commitment to virginity, and he had her beheaded circa 320
  • Gorgias: Gorgias (Greek: Γοργίας, ca. 485-c.380 BCE)<1> &quot;the Nihilist&quot;, Greek sophist, pre-socratic philosopher and rhetorician, was a native of Leontini in Sicily. Along with Protagoras, he forms the first generation of Sophists. Several doxographers report that he was a pupil of Empedocles, although he would only have been a few years younger. &quot;Like other Sophists he was an itinerant, practicing in various cities and giving public exhibitions of his skill at the great pan-Hellenic centers of Olympia and Delphi, and charged fees for his instruction and performances. A special feature of his displays was to invite miscellaneous questions from the audience and give impromptu replies.&quot;<2>His chief claim to recognition resides in the fact that he transplanted rhetoric from his native Sicily to Attica, and contributed to the diffusion of the Attic dialect as the language of literary prose
  • George of Trebizond: He was born on the island of Crete, and derived his surname Trapezuntius from the fact that his ancestors were from Trebizond.At what period he came to Italy is not certain; according to some accounts he was summoned to Venice about 1430 to act as amanuensis to Francesco Barbaro, who appears to have already made his acquaintance; according to others he did not visit Italy till the time of the Council of Florence (1438–1439).He learned Latin from Vittorino da Feltre, and made such rapid progress that in three years he was able to teach Latin literature and rhetoric. His reputation as a teacher and a translator of Aristotle was very great, and he was selected as secretary by Pope Nicholas V, an ardent Aristotelian. The needless bitterness of his attacks upon Plato (in the Comparatio Aristotelis et Platonis), which drew forth a powerful response from Basilios Bessarion, and the manifestly hurried and inaccurate character of his translations of Plato, Aristotle and other classical authors, combined to ruin his fame as a scholar, and to endanger his position as a teacher of philosophy. (Pope Pius II was among the critics of George's translations.) The indignation against George on account of his first-named work was so great that he would probably have been compelled to leave Italy had not Alfonso V of Aragon given him protection at the court of Naples.He subsequently returned to Rome, where in 1471 he published a very successful Latin grammar based on the work of another Greek grammarian of Latin Priscian. Additionally an earlier work on rhetoric Greek principles garnered him wide recognition, even from his former critics who admitted his brilliance and scholarship. He died in great poverty in 1486 in Rome
  • Abraham Lincoln "Honest Abe": 16th President of the United States In officeMarch 4, 1861 – April 15, 1865 Vice President Hannibal Hamlin (1861–1865)Andrew Johnson (1865) Preceded by James Buchanan Succeeded by Andrew JohnsonMember of theUS House of Representatives from Illinois' 7th District In officeMarch 4, 1847 – March 3, 1849 Preceded by John Henry Succeeded by Thomas L. Harris Born February 12, 1809(1809-02-12)Hardin County, Kentucky Died April 15, 1865 (aged 56)Washington, D.C. Resting place Oak Ridge CemeterySpringfield, Illinois39°49′24″N 89°39′21″W / 39.82333°N 89.65583°W / 39.82333; -89.65583 Nationality American Political party Whig (1832-1854)Republican (1854–1865)National Union (1864) Spouse(s) Mary Todd Lincoln Children Robert Todd LincolnEdward LincolnWillie LincolnTad Lincoln Occupation Lawyer Military service Service/branch Illinois Militia Years of service 1832 Battles/wars Black Hawk War
  • Daniel Webster: 14th United States Secretary of State In officeMarch 6, 1841 – May 8, 1843 President William Henry HarrisonJohn Tyler Preceded by John Forsyth Succeeded by Abel P. Upshur --------------------------------------------------------------------------------19th United States Secretary of State In officeJuly 23, 1850 – October 24, 1852 President Millard Fillmore Preceded by John M. Clayton Succeeded by Edward Everett United States Senator from Massachusetts In officeJune 8, 1827 – February 22, 1841 Preceded by Elijah H. Mills Succeeded by Rufus Choate In officeMarch 4, 1845 – July 22, 1850 Preceded by Rufus Choate Succeeded by Robert C. Winthrop Member of the U.S. House of Representativesfrom Massachusetts's 1st district In officeMarch 4, 1823 – May 30, 1827 Preceded by Benjamin Gorham Member of the U.S. House of Representativesfrom New Hampshire's At-large district In officeMarch 4, 1813 – March 3, 1817 Preceded by George Sullivan Succeeded by Arthur Livermore Born January 18, 1782(1782-01-18)Salisbury, New Hampshire Died October 24, 1852 (aged 70)Marshfield, Massachusetts Political party FederalistNational RepublicanWhig Spouse(s) Grace Fletcher WebsterCaroline LeRoy Webster Alma mater Dartmouth College Profession Politician, Lawyer Religion Unitarian<1>
  • Kerry: Add a description of this character.
  • Bob
  • Socrates: Full name Socrates (Σωκράτης) Born c. 469 / 470 BC<1> Died 399 BC (age approx. 71) Era Ancient philosophy Region Western Philosophy School Classical Greek Main interests epistemology, ethics Notable ideas Socratic method, Socratic irony Influenced<show>Western philosophy, most specifically; Plato, Aristotle, Aristippus, Antisthenes Part of a series on Socrates Method · DialoguesSocial gadflyAscetism · Virtue · Trial&quot;I know that I know nothing&quot;Socratic paradoxSocratic problem Disciples Plato · XenophonAntisthenes · Aristippus Related topics Platonism · StoicismCynics · CyrenaicsThe Clouds
  • Kathy
  • Clinton
  • Bluto
  • John
  • Dukakis
  • Martha
  • Hamilton
Show all 17 characters
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Quotes edit see section history

  • “"Catch from the relics of ancient oratory those unresisted powers, which mould the mind of man to the will of the speaker, and yield the guidance of the nation to the dominion of the voice"”
    John Quincy Adams
  • “"Truth springs from argument among friends"”
    David Hume
  • “"Aphrodite spoke and loosened from her bosom the embroidered girdle of many colors into which all her allurements were fashioned. In it was love and in it desire and in it blandishing persuasion which steals the mind even of the wise"”
    Homer
  • “" You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his"”
    Kenneth Burke
  • “The orator may lead his hearers which way he list, and draw them to what affection he will; he may make them to be angry, to be pleased, to laugh, to weepe, and lament; to love to abhorre, and to loath”
    Henry Peacham
  • “" A fool may talk, but a wise man speaks"”
    Ben Jonson
  • “" I know what I believe, I will continue to articulate what I believe and what I believe--I believe what I believe is right"”
    Former President George W. Bush
  • Popular Highlights from Kindle Customers
  • Blame = Past Values = Present Choice = Future
    Highlighted by 212 Kindle customers
  • Stimulate your audience’s emotions. Change its opinion. Get it to act.
    Highlighted by 211 Kindle customers
  • The basic difference between an argument and a fight: an argument, done skillfully, gets people to want to do what you want. You fight to win; you argue to achieve agreement.
    Highlighted by 185 Kindle customers
  • Argument’s Rule Number One: Never debate the undebatable. Instead, focus on your goals.
    Highlighted by 171 Kindle customers
  • Present-tense (demonstrative) rhetoric tends to finish with people bonding or separating. Past-tense (forensic) rhetoric threatens punishment. Future-tense (deliberative) argument promises a payoff. You can see why Aristotle dedicated the rhetoric of decision making to the future.
    Highlighted by 170 Kindle customers
  • You succeed in an argument when you persuade your audience. You win a fight when you dominate the enemy.
    Highlighted by 166 Kindle customers
  • Aristotle’s three traits of credible leadership: virtue, disinterest, and practical wisdom.
    Highlighted by 164 Kindle customers
  • Virtue—the audience believes you share their values Practical wisdom, or street smarts—you appear to know the right thing to do on every occasion Selflessness, or disinterest—the audience’s interest seems to be your sole concern
    Highlighted by 145 Kindle customers
  • According to Aristotle, all issues boil down to just three (the Greeks were crazy about that number): Blame Values Choice
    Highlighted by 135 Kindle customers
  • If you want to make a joint decision, you need to focus on the future. This is the tense that Aristotle saved for his favorite rhetoric. He called it “deliberative,” because it argues about choices and helps us decide how to meet our mutual goals. Deliberative argument’s chief topic is “the advantageous,” according to Aristotle. This is the most pragmatic kind of rhetoric. It skips right and wrong, good and bad, in favor of expedience.
    Highlighted by 132 Kindle customers
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Organizations edit see section history

  • The Rhetoric Society of America: http://associationdatabase.com/aws/RSA/pt/sp/home_pageThe Rhetoric Society of America (RSA) is an academic organization for the study of rhetoric.The Society's constitution calls for it to research rhetoric in all relevant fields of study, identify new areas of study, encourage experimentation in teaching rhetoric, facilitate professional cooperation and to sponsor the publication of such materials dealing with rhetoric.&quot; <1><2> The Society is composed of scholars from various disciplines who study rhetoric's history, theory, public practice, and pedagogical methods.<3>The RSA was established in 1968, by directors that included Edward P. J. Corbett, Wayne C. Booth and Richard Hughes, introducing innovative programs and courses in rhetoric.<4>In 2008, the American Council of Learned Societies (ACLS) accepted the Rhetoric Society of America as its 70th member learned society. The learned societies of ACLS are national or international organizations in the humanities and related social sciences, accepted on the basis of their “substantial, distinctive, and distinguished contribution” to humanistic scholarship.<5>In her book Authoring a Discipline: Scholarly Journals and the Post-World War II Emergence of Rhetoric and Composition, Maureen Daly Goggin writes that:Much like RTE <Rhetorical Task Examination>, the RSQ <Rhetoric Society Quarterly> helped to train those new to rhetoric in the kinds of research traditions that offered a currency and purchasing power to raise the professional and disciplinary status of the field. In the process, it helped to establish a social network of scholars, thus strengthening the disciplinary fabric of the field. In other words, like the promoters of the RTE, the members of the RSA and its journal provided both an institutional forum and intellectual traditions that had the potential to galvanize the emerging discipline of rhetoric and composition within departments of English

First Sentence edit see section history

Few people can say theat John Quincy Adams changed their lives. Those who can are wise enough to keep it to themselves. Friends tell me I should also avoid writing about my passion for rhetoric, the three-thousand year old art of persuasion.

Table of Contents edit see section history

CONTENTS

PREFACE..........................................................xiii

INTRODUCTION

1. Open Your Eyes.."The Invisible Argument"...................3

OFFENSE

2. Set Your Goals..."Cicero's Lightbulb"..........................15
3. Control the Tense..."Orphan Annie's Law"....................27
4. Soften Them Up..." Chharacter, Logic, Emotion".............38
5. Get Them to Like You..." Eminem's Rules of Decorum"........46
6. Make Them Listen..."The Lincoln Gambit".......................56
7. Show Leadership..." The Belushi Paradigm".....................66
8. Win Their Trust..."Quintilian's Useful Doubt".....................72
9. Control the Mood..."The Aquinas Maneuver......................79
10. Turn the Volume Down..."The Scientist's Lie".....................91
11. Gain the High Ground..."Aristotl's Favorite Topic"................98
12. Persuade on Your Terms..."What "is" is"..........................108
13. Control the Argument..."Homer Simpsons Canons of Logic.....121

Defense

14. Spot Fallacies..."The Seven Deadly Logical Sins"...................137
15. Call a Foul..."Nixon's Trick"............................................155
16. Know Whom to Trust..."Persuasion Detectors".....................171
17. Find the Sweet Spot..."More Persuasion Detectors"................181

ADVANCE DEFENSE

18. Speak Your Audience's Language..."The Rhetorical Ape"..........191
19. Make Them Identify wwith Your Choice..."The Mother-In-Law Ruse"...200
20. Get Instant Cleverness "Monty Python's Treasury of Wit"................208
21. Seize the Occasion..."Stalin's Timing Secret"...............................226
22. Use the Right Medium..."The Jumbotron Blunder..........................237

ADVANCED AGREEMENT

23. Give a Persuasive Talk..."The Oldest Invention"...........................247
24. Use the Right Tools..."The Brad Pitt Factor"................................260
25. Run an Agreeable Country..."Rhetoric's Revival...........................273

APPENDICES

I. THE TOOLS.........................................................................287
II. GLOSSARY.........................................................................297
III. CHRONOLOGY...................................................................303
IV. FURTHER READING.............................................................307

ACKNOWLEDGMENTS................................................................309
INDEX..................................................................................311

Glossary edit see section history

Themes & Symbolism edit see section history

  • Rhetoric: The Art of Persuasion using Rhetorical tools in order to become a skilled orator.

Authors & Contributors edit see section history

  1. Jay Heinrichs (Author)
  2. Rick Horgan (Editor)
  3. Julian Pavia (Technical Editor)
  4. Cynthia Cannell - Agent
  5. Kyle Kolker (Cover Artist)
  6. Abigail Seymour (Photographer)

First Edition edit see section history

Original Language: English
Publisher: Three Rivers Press
Country: United States
Publication Date: 2007
ISBN: 978-0-307-34144-0
Page Count: 336

Classification edit see section history

  • Library of Congress: Library of Congress cataloging in public data- Heinrichs, Jay
  • Dewey: 303.342

Links to Supplemental Material edit see section history

Books with Additional Background Information edit see section history

   
  • Handlist of Rhetorical Terms
  • Encyclopedia of Rhetoric
  • Classical Rhetoric for the Modern Student
  • Rhetoric
  • Cicero : A Turbulent Life
  • The Founders and the Classics: Greece, Rome, and the American Enlightenment
  • A Rhetoric of Motives

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