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This Business Has Legs (edit title/settings)

How I Used Infomercial Marketing to Create the $100,000,000 ThighMaster Craze

by Peter Bieler (Author) (edit contributors)

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"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." —Paul B. Brown Special Correspondent for the Business News... read more

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We live in the Hollywood Hills, in the once illustrious neighborhood that boasted Gloria Swanson, Hedy Lamarr, and Cecil B. deMille.

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This book is in Restricted Reading from The 4-Hour Workweek. (community list)

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  1. Peter Bieler (Author)

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  1. business
  2. marketing 

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