Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this... read more
Prologue: Three Teapots
Part I: The Meaning of Things
1 Attractive Things Work Better
2 The Multiple Faces of Emotion and Design
Part II: Design and Practice
3 Three Levels of Design: Visceral, Behavioral, and Reflective
4 Fun and Games
5 People, Places, and Things
6 Emotional Machines
7 The Future of Robots
Epilogue: We Are All Designers
Personal Reflections and Acknowledgements
Notes
References
Index
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