Emotional Design: Why We Love (or Hate)... by Donald A. Norman - Shelfari

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Description

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this... read more

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NOAM TRACTINSKY, AN ISRAELI SCIENTIST, WAS puzzled.

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Donald A. Norman (Author)

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