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Description
Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback. First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive... read more
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First Sentence
"You would need an engineering degree from MIT to work this," someone once told me, shaking his head in puzzlement over his brand new digital watch.
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