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Description
Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback. First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive... read more
Ridiculously Simplified Synopsis
First Sentence
"You would need an engineering degree from MIT to work this," someone once told me, shaking his head in puzzlement over his brand new digital watch.
Table of Contents
Authors & Contributors
- Donald A. Norman (Author)
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