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Description edit
Foreword by Ashton Kutcher What if you had an instruction manual for Social Media? Now you do. Engage is the ultimate guide to branding and building your business in the era of the Social Web Engage thoroughly examines the social media landscape and how to effectively use it in... read more
Ridiculously Simplified Synopsis edit
Setting & Locations edit
First Sentence edit
In my 19-year marketing career, I've dedicated the last 13 years specifically to the practice of and experimentation in online interaction.
Table of Contents edit
Foreword Ashton Kutcher
Preface
Introduction: Welcome to the Revolution
PART I THE NEW REALITY OF MARKETING AND CUSTOMER SERVICE
Chapter 1 The Social Media Manifesto: Engage or Die
Chapter 2 The Case for Socializing Media, by the Numbers
PART II FOREVER STUDENTS OF NEW MEDIA
Chapter 3 The New Media University: Social Media 101
Chapter 4 The New Media University: Social Media 201
Chapter 5 The New Media University: Social Media 202
Chapter 6 The New Media University: Social Media 203
Chapter 7 The New Media University: Social Media 301
Chapter 8 The New Media University: Social Media 302
Chapter 9 The New Media University: Social Media 303
Chapter 10 The New Media University: Social Media 401
Chapter 11 The New Media University: Social Media 402
Chapter 12 The New Media University: Social Media 403
Chapter 13 The New Media University: MBA Program-First Year
Chapter 14 The New Media University: MBA Program-Second Year
PART III BRAND REPRESENTATIVE VERSUS THE BRAND YOU
Chapter 15 Fusing the "Me" in Social Media and the "We" in the Social Web
Chapter 16 Learning and Experimentation Lead to Experience
PART IV WE ARE THE CHAMPIONS
Chapter 17 Defining the Rules of Engagement
Chapter 18 The Conversation Prism: How to Listen
Chapter 19 Unveiling the New Influencers
PART V THE SOCIAL ARCHITECT: DEVELOPING A BLUEPRINT FOR NEW MARKETING
Chapter 20 The Human Network
Chapter 21 The Social Marketing Compass: Creating a Social Media Plan
Chapter 22 Divide and Conquer: Building Marketing and Service Teams Around Social Media Programs
PART VI A LITTLE LESS CONVERSATION, A LITTLE MORE ACTION: RISING ABOVE THE NOISE
Chapter 23 A Tale of Two Cities: Social CRM and Relationship Management
Chapter 24 The Contrast between Earned and Paid: When Paying for Friends Makes Cents
Chapter 25 The New Media Scorecard: Measuring Investment Returns
Conclusion
Glossary
Notes
Index
Authors & Contributors edit
- Brian Solis (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.872
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