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Liked It1 of 1 members found this review helpful “Back in the old days, we hired agencies to create ads and PR firms to generate buzz. We used interrupt marketing. We communicated a simple message broadly. And measured results in the single digits; a campaign that generated 1% response was considered a success. |
Didn’t Like It“David has a good point about how to use the internet to build your brand. His thought-management theory makes a lot of sense. Some of the strategies I'm not sure about, though they've seemed to have worked for him. |
Newest Reviews
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“David has a good point about how to use the internet to build your brand. His thought-management theory makes a lot of sense. Some of the strategies I'm not sure about, though they've seemed to have worked for him.
Nikki G wrote this review 23 hours ago. ( reply | permalink ) Was this review helpful? Yes | No
The book is written in a very casual style, as such I think it could have been edited to make it less redundent.
If you are clueless about new media, I like this book. Actually I like it even if you are reletively comfortable with the internet, because his basic thesis makes sense to me.”“Interesting the examples given.”
Pedro C wrote this review Saturday, September 19 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Great insights into the impact of new media on marketing and PR. Very useful information and easy to read and digest.”
Laura L wrote this review Saturday, May 23 2009. ( reply | permalink ) Was this review helpful? Yes | No“gooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooood”
walid s wrote this review Monday, March 30 2009. ( reply | permalink ) Was this review helpful? Yes | No
“You gotta know the rules.
Radio Caffeine wrote this review Wednesday, September 24 2008. ( reply | permalink ) Was this review helpful? Yes | No
...especially if you're planning on breaking them!”
“I'm in the online media industry and encounter this stuff every day at work and at home. This was a very good refresher for me, as I was reminded of practices I forgot and even learned some new ones.”
Ted Goas wrote this review Wednesday, April 23 2008. ( reply | permalink ) Was this review helpful? Yes | No1 of 1 members found this review helpful“Back in the old days, we hired agencies to create ads and PR firms to generate buzz. We used interrupt marketing. We communicated a simple message broadly. And measured results in the single digits; a campaign that generated 1% response was considered a success.
Pragmatic Marketing wrote this review Tuesday, March 11 2008. ( reply | permalink ) Was this review helpful? Yes | No
We’ve felt it for a long time: the old rules of marketing don’t work.
David Meerman Scott introduces the new world of product marketing using new tools to direct-cast to those who are most interested: our buyers. Nowadays anyone with a Mac and a mic can create a podcast; anyone with a video camera can post on YouTube. And sending a news release to Google is now much more important than sending a news release to a journalist.
In the new world of marketing, having something to say matters more than ever. This book explains the reasons why the new media works and how to use the new rules. As always, marketers need to understand the product and its value to buyers, and also be able to articulate the value in buyer language. We just can’t continue to offer vague product platitudes and expect to get anyone’s attention. “Everyone everywhere” is no longer a valid market segment (and it never was)!
But perhaps the most important use for the book is to convince your management that blogging is better than advertising, that posting news to your web site is better than posting to prnewswire, and that participating in a small but interested community is better than blasting your message to everyone everywhere, hoping that someone will hear you.
The really interesting part of this book is that it reminds us that the old techniques really didn’t work very well either. While the others spout jargon at you and vie to shout over each other, the new rules of marketing are a quiet conversation, using language both parties understand.
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