Overpromise and Overdeliver: The Secrets of... by Rick Barrera - Shelfari

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Description

Companies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn’t through a fat marketing budget. It was because they kept their promises . . . and not... read more

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HARD TIMES CREATE amazing successes.

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Rick Barrera (Author)

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