“What's that book that was a "hit" and made into a film and reads as if it were written by an 18-year old with no talent? The one with the semiotician, the albiono, the psuedo semiotics, the ill-educated and poorly conveyed theological revisionism?
You know... what is it?
Well, this book by Eco is the real deal - by a real semiotician.
If you like the unusual and the intelligent, read this.
Note the first chapter was added to put-off idiots and those without staying-power -- citation to follow.”