Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (edit title)

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Liked It Rated 4 stars “A great read for beginning to understand branding. Here you understand that a brand is beyond a logo and letterheads. So if you're interested in brand management and building strong brands, this is a great start.” see full review » see other reviews »

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  “This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.”

  shrinivas ayyar wrote this review 10 days ago. ( reply | permalink ) Was this review helpful? Yes | No

  
  
  • Rated 4 stars

  “A great read for beginning to understand branding. Here you understand that a brand is beyond a logo and letterheads.
  
  So if you're interested in brand management and building strong brands, this is a great start.”

  Max G wrote this review Wednesday, September 17 2008. ( reply | permalink ) Was this review helpful? Yes | No