Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (edit title)

Shelfari edited the description of Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Tuesday, August 4 2009.

• This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Shelfari edited the contributors of Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Wednesday, July 22 2009.

• Added a contributor: Alina Wheeler: (Primary Author)

Shelfari edited the first sentence of Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Thursday, July 16 2009.

• Since the beginning of time, the need to communicate emerges from a set of universal questions: Who am I?