Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
 

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

by Alina Wheeler

This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step... (read more)

Top tags: design21st centurybrand identitybrandingcommunication (all tags)

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Max G
  • Rated 4 stars

A great read for beginning to understand branding. Here you understand that a brand is beyond a logo and letterheads.

So if you're interested in brand management and building strong brands, this is a great start.

Max G’s full review »
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Community:
  • Rated 4 stars
Amazon:
  • Rated 4.5 stars
 

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