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Description
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes... read more
First Sentence
If you were to list categories and say to me, "Quick, give me a name!" it would go something like this: Advertising agency: Engel Creative-They're the only ad agency I've used for 20 years.
Table of Contents
Authors & Contributors
- Joe Calloway (Author)
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