x dismiss this message
Did you know you can edit this page?
-
Sign Into Shelfari
-
Choose something to edit
-
Save your contributions
see page history
Description edit
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
If you were to list categories and say to me, "Quick, give me a name!" it would go something like this: Advertising agency: Engel Creative-They're the only ad agency I've used for 20 years.
Series & Lists edit
This is book 50 of 53 in Personal MBA. (community list)
Preceded by The Sales Bible, and followed by The Goal.
Authors & Contributors edit
- Joe Calloway (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8343
Popular Tags
We’re hiding the errata, movie connections, books that influenced this book, books influenced by this book, books that cite this book and books cited by this book sections. If you would like to add content to them, you must first make them visible.
