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Description edit
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But... read more
Ridiculously Simplified Synopsis edit
Setting & Locations edit
Series & Lists edit
This book is in MIT Sloan School. (community list)
Authors & Contributors edit
- Roger L. Martin (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.4063
Subjects edit
- Books › Business & Investing › By Publisher › Harvard Business School Press › Management
- Books › Business & Investing › Organizational Behavior › Organizational Change
- Books › Business & Investing › Management & Leadership › Management
- Books › Business & Investing › Management & Leadership › Leadership
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