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Description edit
Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
- Camino: Awesome book about how to create effective change and see it through.
- Jerry Sternin: Add a description of this character.
- Paul Butler
- Bobby
- Pero
- Butler
- Monique Sternin
- Jonathan Haidt
- Judy Samuelson
- John Murphy
- Laura Esserman
- Becky Richards
- Steven Kelman
- Mike Romano
- Patti Poppe
- Howard
- Jack Rivkin
- Dan Levy
- Blackberry
- Alexandre Behring
- Bueno
- Jon Stegner
- Jerry Stemin
- Mary Carr
- Amanda Tucker
- Michele Weiner-davis
- Muchos De
- Robby
- Graham Weston
- N. De La
- Rackspace
- Dave Ramsey
- Esserman
- Carol Dweck
- Barbara Fredrickson
- Jay Winsten
- Ms. Smith
- Fataki
- Beverly Funderburk
- Peter Bregman
- Pagonis
- Debbie
- Bart Millar
- Gerard Cachon
- Paula
- Bill Clinton
- Steve Cole
- John M. Darley
- Ellen Langer
- Ruth Maxwell
- Gauri Nanda
- Jerry Porras
- Meredithe Mendelsohn
- David Bryce
- Bill Parcells
- Kathleen Davis
- Kathy Callies
- Dan Cohen
- Steve Booth-Butterfield
- Brian Wansink
- Peter Gollwitzer
- George
- Robyn Waters
- Pete Callagher
- Jan Alfieri
- Phyllis
- Sim Sitkin
- Alia Crum
- Donald Berwick
- Anne Kennedy
- Susan Wood
- Jim Collins
- Gail Anne Healy
- Lee Ross
- Jim Farnsworth
- David Allen
- Amy Sutherland
- Maria
- Attila
- Scott Fraser
- John P. Kotter
- Jonathan Freedman
- Katherine Kellogg
- Ian Vann
- Insoo Kim Berg
- Molly Howard
- Tom Krattenmaker
- Brian Cade
- Jones
- Dr. Peter Pronovost
- Tom Watson
- Randy Parry
- Alan Kazdin
- Steve de Shazer
- Amy Edmondson
- Bill Reger
- Eldar Shafir
- James Carville
- Herb Kelleher
- Hoover Adams
- John F. Kennedy
- Jeff Hawkins
- Tom Kolditz
- Amos Tversky
- Donald A. Redelmeier
Quotes edit
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“To change someone's behavior, you've got to change that person's situation.”
- Popular Highlights from Kindle Customers
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If you want people to change, you must provide crystal-clear direction.
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Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
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Ambiguity is the enemy. Any successful change requires a translation of ambiguous goals into concrete behaviors. In short, to make a switch, you need to script the critical moves.
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To change someone’s behavior, you’ve got to change that person’s situation.
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When people try to change things, they’re usually tinkering with behaviors that have become automatic, and changing those behaviors requires careful supervision by the Rider. The bigger the change you’re suggesting, the more it will sap people’s self-control.
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“What’s working and how can we do more of it?” That’s the bright-spot philosophy in a single question.
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To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.
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And that’s the first surprise about change: What looks like a people problem is often a situation problem.
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For individuals’ behavior to change, you’ve got to influence not only their environment but their hearts and minds. The problem is this: Often the heart and mind disagree. Fervently.
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If the Rider isn’t sure exactly what direction to go, he tends to lead the Elephant in circles. And as we’ll see, that tendency explains the third and final surprise about change: What looks like resistance is often a lack of clarity.
Highlighted by 912 Kindle customers
First Sentence edit
One Saturday in 2000, some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch a 1:05 p.m. matinee of Mel Gibson's action flick Playback.
Table of Contents edit
1. Three Surprises About Change
DIRRECT THE RIDER
2. Find the Bright Spots
3. Script the Critical Moves
4. Point to the Destination
MOTIVATE THE ELEPHANT
5. Find the Feeling
6. Shrink the Change
7. Grow Your People
SHAPE THE PATH
8. Tweak the Environment
9. Build Habits
10. Rally the Herd
11. Keep the Switch Going
How to make a switch
Overcoming obstacles
Next Steps
Recommendations for Additional Reading
Themes & Symbolism edit
Series & Lists edit
This is book 11 of 29 in SIM's Regional Leadership Forum 2011 Book List. (authoritative list)
This book is in MIT Sloan School. (community list)
Authors & Contributors edit
- Chip Heath (Author)
- Dan Heath (Author)
First Edition edit
Original Language: Add the language.
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: Add the publication date.
ISBN: Add the ISBN.
Page Count: 320
Publisher: Add the publisher.
Country: Add the country of publication.
Publication Date: Add the publication date.
ISBN: Add the ISBN.
Page Count: 320
Classification edit
- Library of Congress: BF637.C4 H43 2010
- Dewey: 303.4
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