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No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way... read more

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First Sentence edit see section history

Letters are the throbbing heart of visual communication.

Table of Contents edit see section history

Foreword, Ellen Lupton
Preface
Acknowledgements

1. Context
- Legibility, Context, and Creativity
- A Compressed History of the Roman Alphabet

2. Systems & Type-ologies
- Systems
- The Ideal versus the Practical
- Conceptual Alphabets and Lettering
- Writing, Lettering, or Type?
- Letter Structure
- Type and Lettering Classification
- Exercise: Fictional Characters
- Book Typefaces
- Display Lettering and Type

3. Creating Letters
- Thinking before Drawing
- The Lettering Process
- Foundations
- Exercise: Flat-Tipped Pen
- Creating Text Letters and Book Type
- Modular Letters
- Exercise: Modular Alphabet
- Screen Fonts
- Handwriting
- Script Lettering
- Casual Lettering
- Distressed Type
- Interview: Ken Barber

4. Making Letters Work
I. Transforming Type
- Customizing Type
- Turning Type into Lettering
- Exercise: Modifying Type
- Ligatures and Joined Letterforms
- Interview: Nancy Harris Rouemy
II. Lettering as Image
- The Opaque Word
- Interview: Shaun Flynn
III. Designing Typefaces
- Behind a Face
- Character Traits
- Letterform Analysis
- Lowercase
- Uppercase
- Numerals
- Punctuation and Accents
- Type Families
- Spacing and Kerning
- Setting Text
- Interview: Christian Schwartz

Glossary
Bibliography
Index

Authors & Contributors edit see section history

  1. Bruce Willen (Author)
  2. Nolen Strals (Author)

Other Contributors:

  1. Ellen Lupton (Foreword)

First Edition edit see section history

Original Language: English
Publisher: Princeton Architectural Press
Country: United States of America
Publication Date: 2009
ISBN: 978-1-56898-765-1
Page Count: 144

Classification edit see section history

  • Library of Congress: Z250 .W598 2009
  • Dewey: 686.224
Popular Tags
  1. art
  2. design
  3. fonts
  4. graphic design
  5. type
  6. typography 

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